It seems that “blogs” have been around a long time now. Over 200 Million blogs are read per day. Is that crazy or what? Who has time to read all these blogs? Trust me, people are reading blogs. People want to know what you think and what you have to say. I am continually amazed at the power of blogging. I work with several clients with whom I (or my staff) have set up blogsites for their businesses. At first they are skeptical about whether or not the blogs really matter. But, once we start posting the content, they start seeing the results. How do we know? We check the Google Analytics on their website traffic to monitor the visitors. It is really cool to see the blogsites referring visitors back to the website. It is even better when the blogsites are directly related to dollars and sales. The power of blogging is real.
With that said, there are absolute necessities when it comes to knowing HOW to blog and HOW to use the blogsites. If a person does not optimize their blogsite or have a strategy of what to post, then the results are definitely not that great. Blogs must include quality content that has value or at least “good” information. Blogs must include backlinks, hyperlinks to another website or landing (at least if you want to get search engines to take notice). And, blogs need to include the right keywords based upon your business, or what you are promoting or discussing. So, there is a method to the madness of blogging. The more you learn and apply, the better your results.
I am teaching a class on The Power of Blogging and everything you need to know to get started. We are videotaping the class, which will last about 2.5 hours at least. It is scheduled for Thursday August 8th from 6pm to 8:30pm. Registration and details are HERE. You can attend in person or request the video but I highly encourage anyone who is interested to check it out. If attending in person, bring your laptop and we will make sure your blog is set up before you leave the class.
Blogging is here to stay. Don’t be afraid and listen, it will not take that much time to do. I promise.