The Rise and Power of Smart Phones

The iPhone 5 made its debut this week to one of the most massive launches in history. Smart Phones are exponentially increasing in sales throughout the world. Our lives seem at times to be compacted into these handheld electronic devices.  “By next Friday, the iPhone 5 will be in 31 countries, and will be in 100 by the end of the calendar year. That would be 30 more than the rollout of the predecessor phone, the 4S, over a similar period, Jeffries analyst Peter Misek calculated.” (CNBC)

Faster, thinner, and more memory…the iPhone 5 is touted as the fastest smart phone in the world. The Android is no slouch. It is a powerhouse in its own right and has legions of loyal users. The Android and iPhone comprise 85% of the smart phone market. I used to be a Verizon Blackberry fan, not wanting to go the iPhone route. But, in January of 2012, I made the switch to iPhone 4S. My first thought was, “why did I wait so long?” I was hooked and I still am. I love the Apps, the functions and the “power”. It’s sick and crazy…and it’s not going away.

Owning Media 4 Women Enterprises gives me great reasons to stay on the cutting edge of the latest technologies. I can justify new gadgets and toys, all for the sake of improving my business. Though I do love the technology, it is also a critical component of staying up to date. Honestly, I consult with so many businesses and business owners who are struggling and fearful of keeping up. It’s a tough place to be and a valid concern in today’s marketplace. There is a difference in businesses who use smart phones and their accessories versus those who do not. Is your website mobile? Makes a difference, believe me.

The power of smart phones is a growing global phenomenon. There are predictions that are life-changing, literally. Apps could replace websites. Mobile purchases will reach the billions. Mobile ads will drive us crazy on our screens. Mobile marketing will be a must have for businesses. By 2015, we could be conducting most of our life’s activities via our handheld devices.

Is your business ready for the next steps? Are you ready?

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